Flint | Magenta | Aurora

Cloud Collection

Heavyweight Collection

"Stone" Cloud Zip Hoodie - NOW LIVE

Kids Cloud Hoodie

What’s an Anxiety Hoodie?

Marshmallow Sensory Hood™

Oversized. Double-layered. Structured. And stuffed with plush cotton that feels suspiciously like a giant, fluffy marshmallow. (Not edible. We checked.)

What it does:

– Acts like a wearable, (very gently) weighted blanket for your shoulders and/or head.

– Helps reduce exposure to harsh light + loud noises.

– Doubles as an ultra-plush pillow when you’re on the go, or napping on a Sunday afternoon.

Designed to dim the world when you’re overstimulated, anxious, travelling, or just pretending you’re in a dramatic movie scene.

Basically? It’s your emotional support hood. And it’s kind of a big deal.

Hyper-Plush Fabric

Fabric so good, you'll tell your mom about it.

The Cloud Hoodie is crafted from our (ridiculously) soft Lush fabric — a 330gsm mid-weight fleece with a buttery, brushed exterior and fluffy, exposed fleece on the inside. Ideal for couch hibernation, emotional comedowns, and softening the edges of a hard day.

The Heavyweight Hoodie is built with our ultra-durable Everlast fabric — a 400gsm heavyweight fleece that feels bomb-proof on the outside and unreasonably soft on the inside.

To make you feel safe, secure, and grounded. Ready to face the world (or ignore it completely - your call).

Soft where it counts. Strong when you need it. Just how comfort should be.

A Warm, Comforting Hug

These hoodies were made for the moments when everything feels a bit too much. To ease anxiety, quiet the noise, and wrap you up in a feeling of safety you can actually wear.

The ultimate comfort piece. The one you reach for when you’re tired, sad, lonely, or just emotionally done for the day. Kind of like that childhood blanket you refused to let go of…only softer, and way more stylish.

Wearing one feels like receiving a warm, reassuring hug [without having to explain your feelings first.]

Word(s) on the street

The

Cloud

This is not just a hoodie. This is the hoodie. The one you crawl into when life feels too loud, too bright, or just a little too much.

Ridiculously oversized and unreasonably cozy, it’s built for comfort on your most chaotic days. Featuring our signature Marshmallow Hood™ [Yes, it really feels like a marshmallow. And yes, we’re really proud of that.]

Made with our ultra-plush Lush fleece — mid-weight, brushed, and soft enough to make grown men weep. [Tissues sold separately.]

The

Heavy-weight

This hoodie doesn’t pull punches. It’s big. It’s bold. It’s built like a tank and cuddles like a long-distance lover.

Much like our (iconic, adored, borderline legendary) Cloud Hoodie, it’s got the oversized fit, reinforced stitching, and our signature Marshmallow Hood™

...but this hoodie hasn't missed a meal. It weighs in 25% heavier than the Cloud. Built with our Everlast fabric — a premium, heavy-duty fleece that feels like armour on the outside, and like a hug from 397 kittens on the inside.

For the people who like a little extra oomph in their comfort. A little extra grounding. A little more weight to fight the chaos.

Down for the count? Please. This hoodie throws the first punch, and the last.

The Cherry on Top? Our Giving Ghosts Initiative

For every purchase made, we donate 1$ to the mental health charity of your choice.