For every Cloud and/or Heavyweight purchase made, we donate $1 to the mental health charity of your choice.
The Cloud + Heavyweight Collection was designed with the intention of being a "comfort" set. Something you can wear when you're feeling anxious, that will have you feeling safe, secure, and calm when you need it most.
We first launched this collection in June 2022, and have since received pages (and pages) of 5 star reviews from all over the globe. People mention that the hoodie has changed their life, given them a safe space, and that it "feels like a constant warm hug" when experiencing the symptoms of anxiety.
So, the Heavyweight + Cloud Hoodie work. But we wanted to do more. Help more people. Spread the ripple effect as far and wide as we possibly can.
In comes the Giving Ghost Initiative.
The Giving Ghost is an initiative to give back. To (y)our friends, (y)our families, and (y)our communities. A way to give back to everyone who has, is, or (god forbid) will end up struggling with their mental health.
How it works
It’s simple, really. Every time you purchase a piece from our Cloud or Heavyweight collection(s), we will donate $1 to the mental health charity of your choice.
We have partnered with three amazing charities to cater to everyone (as best we can). One in Canada, one in the USA, and one that is worldwide.
No matter where you are, we can make a difference together.
Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada. Together, we identify and respond to Canada’s most pressing mental health priorities.
WFMH is an international membership organization founded in 1948 to advance, among all peoples and nations, the prevention of mental and emotional disorders, the proper treatment and care of those with such disorders, and the promotion of mental health. The mission is to promote the advancement of mental health awareness, prevention of mental disorders, advocacy, and best practice recovery focused interventions worldwide.
Mental Health America (MHA)'s work is driven by its commitment to promote mental health as a critical part of overall wellness, including prevention services for all; early identification and intervention for those at risk; integrated care, services, and supports for those who need them; with recovery as the goal.